Founder + Creative Director
Bobbie Girl is a footwear brand I founded to solve a real problem for busy, working women: shoes that balance comfort, style, and longevity. From concept to launch, I partnered directly with a factory in Portugal to design and produce the line, then built the brand end-to-end. I led brand strategy and visual identity, art-directed photoshoots, developed all social content, and designed a customer-first e-commerce experience—owning every touchpoint from product to purchase.