Responsibilities: Lead Designer
Deliverables: Responsive websites
Work done while at Razorfish
Client: Citi Bank
I led a range of omni-channel initiatives, including high-performing landing pages across multiple retail credit card programs. I designed and built responsive landing experiences for Citi credit cards that reflected each card’s distinct brand positioning while navigating a highly constrained back-end framework. Partnering closely with developers, I ensured design intent translated cleanly into execution. All experiences were optimized for mobile and performance, with a focus on driving credit card response and acquisition.