Responsibilities: Art Director and Designer
Deliverables: Web, Paid Media, E-mail, In-store Signage, Out of Home
I led art direction and design for Whole Foods Market’s 2019 delivery campaign, navigating the challenge of merging two iconic brands into a single, ownable visual system. By balancing Whole Foods’ commitment to quality with Amazon Prime’s delivery promise, and collaborating closely with the creative director, copywriters, producers, and an external photographer, we brought a cohesive, cross-channel campaign to market.